BSH Home Appliances is one of the world's leading home appliance companies and the largest home appliance manufacturer in Europe.
With an extensive portfolio of 14 brands, BSH manufactures appliances for a wide range of consumer needs. Alongside the global brands Bosch, Siemens, Gaggenau and Neff, the brand portfolio also includes local brands such as Local Heroes Thermador, Balay, Coldex, Constructa, Pitsos, Profilo, Ufesa and Zelmer, as well as the Label Brands Junker and Viva.
Leading the way all over the world.
Founded in 1967, BSH was established as a joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich). BSH has been under the sole ownership of Bosch Group since January 2015.
Over the past 50 years, BSH has grown from a German exporter into the world's second-largest home appliance manufacturer, with more than 61,800 employees worldwide. BSH has continuously expanded its global network of employees over the last few years and now has employees on all five continents.
In 2017, BSH increased its revenue to around 13.8 billion euros. BSH produces the entire range of modern home appliances at 43 factories worldwide. The product portfolio now includes cookers, ovens and extractor hoods, dishwashers, washers and dryers, fridges and freezers to small appliances such as vacuum cleaners, coffee machines and food processors.
With Home Connect, BSH offers the world’s first cross-brand smart home hub which works with and supports the rapidly growing ecosystem of connected home appliances and customer-centric services for a special future experience in the kitchen.
In 2017, the independent Top Employers Institute awarded BSH the International "Top Employer Europe" title for the fourth time in a row. We were also certified as a “Top Employer Asia Pacific” and a “Top Employer USA”.
BSH is a Trademark Licensee of Robert Bosch GmbH and Siemens AG for the brands Bosch and Siemens.
BSH in Kazakhstan
BSH in Kazakhstan till 2016 was presented by representative office of BSH Ev Aletleri Sanayi ve Ticaret A.S. (Turkey), since April 2016 it presented by BSH Home Appliances LLP.
Миссия и ценности
Our objective – What we want to achieve.
We improve quality of life across the globe with our innovative home appliances, exceptional brands, and superior solutions.
Our motivation – What drives us.
We want to be the first choice for consumers worldwide. We grow responsibly and contribute to protecting our natural resources.
Our strategic focal points – What will help us succeed.
- Be consumer centric
- Leverage brand potentials
- Push digital transition and user experience
- Lead innovation and broaden portfolio
- Drive operational excellence
- Live authentic leadership
Our strengths – What makes us unique
- Exceptional people in a strong global network
- Outstanding technology and quality
- Unique brand portfolio
- Trustful partnerships
- Continuous improvement mindset
Our values – What we build upon
- Future and result focus
- Responsibility and sustainability
- Initiative and determination
- Openness and trust
- Reliability, credibility, legality
Looking to the future – with a strong team.
We are driven by the purpose to make people’s lives easier around the world. To that end, we supply state-of-the-art home appliances and solutions that do not just ease the pressures of everyday housework, but are also kind to the environment and save valuable resources.
A strong global network of exceptional people makes this a reality. Our employees are focused on innovation and ready to take appropriate risks and learn from failure. They develop constantly by learning from and inspiring one another.
Innovative home appliances and solutions. Outstanding brands.That is how we improve quality of life worldwide.
Living up to our consumers’ expectations by providing innovative home appliances to improve their quality of life – that is what we constantly aim for. We are proud of our modern home appliances and our strong brands – but it takes more than that to be a market leader.
We pursue business excellence not only by continuously improving efficiency and quality, but also by providing connected products and solutions. Our focus is on our consumers’ needs, and we continuously broaden our understanding of them. The combination of outstanding expertise and innovative technologies enables us to create products that stir passion and ensures that our brands continue to be among the strongest in the home appliance market.
Most important, however, are the people who make up BSH. They enjoy the freedom, the inspiration and the support to really make a difference, everyone according to their potential. Our dedicated employees live and breathe collaboration, they inspire and learn from each other. In an atmosphere characterized by openness, trust and productive exchange, everyone is encouraged to contribute their ideas and solutions.
What drives us.
Driven by the purpose to make people’s lives easier around the world we are always curious to take the next step. We show passion in everything we do. Providing an open and trustful environment of connected people turning ideas into innovative and user-centric home appliances. And that is what we work for, because: Tomorrow is our home.