Marketing Lead Kazakhstan

We are seeking a strategic and results-driven Marketing Lead to oversee the development and execution of our marketing strategy. This role requires a visionary leader who can drive marketing initiatives, manage cross-functional team, and enhance our brand presence in the competitive landscape.

Responsibilities:

Strategic Planning:

• Develop and implement comprehensive marketing strategies aligned with business goals.
• Analyze market trends, customer insights, and competitive landscape to identify growth opportunities.

Execution of Marketing Initiatives:

• Lead the planning and execution of marketing campaigns across various channels, including offline, digital, social media, content marketing, etc.
• Collaborate with cross-functional teams to ensure cohesive messaging and branding.

Team Management:

• Build, mentor, and lead a high-performing cross-functional team, fostering a collaborative and innovative environment.
• Set clear goals and KPIs for team members, providing ongoing feedback and support for professional development.

Budget Management:

• Manage the marketing budget effectively, ensuring optimal allocation of resources for maximum ROMI.
• Monitor campaign performance and adjust strategies as needed to meet objectives.

Performance Analysis:

• Utilize analytics tools to track and measure the effectiveness of marketing campaigns.
• Prepare regular reports and presentations for senior management, highlighting key metrics and insights.

Brand Development:

• Enhance brand awareness and reputation through strategic messaging and community engagement initiatives.
• Ensure consistency in brand voice and visual identity across all platforms.

Requirements:

• Experience in marketing, with a strong track record of developing and executing multi-channel marketing strategies aligned with business goals - minimum 3+ years of relevant experience.
• Ability to analyze market trends, customer insights, and competitor activities to identify opportunities and shape data-driven strategies.
• Demonstrated experience in planning, launching, and optimizing marketing campaigns across offline, digital, and social media channels.
• Experience in building, mentoring, and managing cross-functional teams, setting performance metrics, and fostering a collaborative, innovative environment.
• Proficiency in managing and optimizing marketing budgets, with a focus on maximizing ROMI and adjusting strategies based on performance metrics.
• Skilled in using analytics tools to measure campaign performance, interpret key metrics, and create insightful reports for senior management.
• Strong understanding of brand development and consistency, with the ability to enhance brand awareness and reputation across all touchpoints.
• Excellent communication skills to work effectively with cross-functional teams, aligning messaging and ensuring cohesive branding across all platforms.
• Strong organizational skills to manage multiple projects, meet deadlines, and drive initiatives from concept to completion.
• English knowledge - B1

We offer:

• Stable salary, official employment
• Health insurance
• Hybrid work mode and flexile schedule
• Relocation package offered for candidates from other regions
• Access to professional counseling services including psychological, financial, and legal support
• Discount club membership
• Diverse internal training programs
• Partially or fully payed additional training courses
• All necessary work equipment