Head of SMM (Social Media Marketing)

Who are we?
BAL is an international, digital-minded creative agency, with offices in London, Istanbul and Almaty.

What do we do?

We work with global and local brands and aim to be their best partner in;

CREATIVITY & DESIGN: We design and develop engaging, clutter breaking campaign ideas. We create insightful and relevant pieces of content for target audience.

EXECUTION & EXPERIENCE: We bring ideas into life. We create end-to-end experiences across all touchpoints of the customer journey and build communities around brands.

TECHNOLOGY & INNOVATION: We use the most up-to-date innovation and marketing technologies. We take brands into Web 3.0 with AR/VR, NFT, Blockchain and Metaverse projects.

STRATEGY & CONSULTANCY: We put business thinking into what we do. We help brands explore possibilities from consumer understanding to innovation, from new business development to brand partnerships.

Key Responsibilities:

• Develop and implement a comprehensive social media strategy aligned with overall marketing and business goals.
• Manage and mentor the SMM team, ensuring high performance and professional growth.
• Oversee the creation of engaging, high-quality content across all social media platforms (Instagram, TikTok, LinkedIn, Twitter/X, Facebook, etc.).
• Analyze performance metrics and optimize campaigns to increase reach, engagement, and conversion rates.
• Collaborate with other departments (design, PR, product, customer support) to maintain a consistent brand voice and message.
• Stay up-to-date with the latest social media trends, tools, best practices, and competitor activity.
• Manage social media budgets and oversee paid promotion strategies.
• Build and maintain relationships with influencers, partners, and key community members.

Requirements:

• 3+ years of experience in a similar role (team lead or head of SMM).
• Proven track record of successful social media campaigns and growth.
• Strong understanding of social media algorithms, analytics, and paid advertising.
• Excellent leadership, communication, and project management skills.
• Creative mindset with a strategic approach to content and audience development.
• Fluent English (additional languages are a plus).
• Experience with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms.

What We Offer:

• Competitive salary and performance bonuses.
• Flexible working hours and remote options.
• Opportunity to build and scale a social media strategy from scratch.
• A supportive, creative, and ambitious team.
• Professional development and growth opportunities.