Brand manager Kenwood (CIS region)

Job description:

• Translating brand strategy into the brand plan and go-to-market strategy
• Building brand awareness and increasing brand value and profitability
• Planning and execution of communications and media actions across offline, online, and social media
• Design promo campaigns for key product categories
• Price positioning and assortment analytics, benchmark for key product categories
• Measure and report performance of all marketing campaigns
• Guiding the Advertising & Promotion budget
• Increasing product sales and market share
• Overseeing social media accounts and ensure brand consistency
• Synchronizing brand plans with trade marketing initiatives and managing launches
• across all touch points and various stages of development
• Working with agency partners media/ digital as a part of brand marketing team
• Conducting meetings with clients

Requirements:

• Significant previous work experience in Brand Management in Retail or FMCG companies
• Fluent level of English allows you to effectively communicate at all levels, knowledge of Kazakh language is a good asset
• Strong analytical skills partnered with a creative mind
• Data-driven thinking and an affinity for numbers
• Excellent presentation and communication skills
• Up-to-date with latest trends and marketing best practices
• Organization and responsibility
• Collaboration and teamwork
• Expert knowledge about marketing and related subjects (advertising, market research, consumer behavior, marketing analytics) culled from years of hands-on experience
• Consumer-focused
• Continued learning

We offer:

• Fix part + annual bonus
• Medical insurance
• Opportunities for trainings
• Interesting brand
• Team support and open-minded approach