Head of CRM (Retention Department)

Join Our iGaming Team as Head of CRM (Retention Department)!

We are an iGaming company with 3+ years of experience and a team of 1000+ specialists. Our portfolio includes 8 large-scale projects successfully operating across Tier 1-3 locations. We pride ourselves on attracting and valuing highly qualified professionals, enabling us to scale and succeed in new markets.

As our department expands, we are looking for a Head of CRM to lead our Retention Department!

Responsibilities:

✅ Develop and implement a CRM strategy to boost customer retention, engagement, and monetization.

✅ Plan and execute multi-channel marketing campaigns using customer segmentation and personalization.

✅ Analyze user behavior and activity to optimize retention strategies.

✅ Assess the effectiveness of CRM campaigns through analytics and data-driven insights.

✅ Manage and configure the CRM platform and marketing automation tools, including customer database segmentation.

✅ Lead and mentor the CRM team to deliver results.

✅ Collaborate with development, marketing, and analytics teams to align CRM initiatives with business goals.

✅ Stay updated on the latest trends and innovations in the iGaming industry.

Our Requirements:

2+ years of experience as Head of CRM.

Proven ability to manage a team of 5+ people.

Expertise in developing multi-channel customer engagement strategies.

Strong knowledge of A/B testing methodologies and data-driven optimization practices.

Ability to segment customer databases and craft personalized offers.

Preferred:

Experience with Smartico CRM system.

Expertise in designing and implementing loyalty programs.

Why You Should Join Us:

Remote Work: Mon-Fri, 10:00 to 19:00 (UTC+2) – save time by avoiding commuting.

Paid Vacation & Sick Leave: We care about your health and work-life balance. Plus, enjoy a day off on your Birthday!

Competitive Salary: Your contribution will be properly valued.

Internal Events: Engage in knowledge-sharing sessions and boost your expertise.

No Micromanagement: We make decisions quickly and value direct communication across teams.

‍ Professional Development: Gain new skills and grow within our dynamic environment.

Join a team committed to being the best in the iGaming industry! We foster a supportive, innovative workplace where your ideas matter.

Ready to take the next step? We’re excited to meet you!

If this vacancy interests you, send us your resume — you might be exactly who we're looking for