Marketing manager

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Страна размещения вакансии — Казахстан.

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Требуемый опыт работы: 1–3 года

Полная занятость, полный день

Main duties:

  • Develop and implement a monthly marketing plan and budget.
  • Deliver marketing activity within agreed budget
  • Develop end of month report to include actual marketing plans, activities, within the planned budget
  • Ensure that proper communication of the marketing plan/strategy is managed well across Brand Partners, Sales team and Brand team
  • Constantly develop and promote marketing events/activities that will increase sales of the brand or render additional revenues to the marketing department
  • Analyze and understand sales in order to come up with innovative activities to increase / achieve and maintain sales figures and its growth.
  • Monitor overall brand performance and work closely with Brand Managers, Area Managers, Country VMs and Country Sales Manager/Director to ensure that the overall brand performance and image is consistent and in line with brand expectations.
  • Identify opportunities to enhance and build stronger brand equity for all brands presented and constant feedback to brand partners
  • Supervise the company’s Facebook and Instagram pages and encourage brand partners to constantly provide information applicable to market.

  • Conduct market research to understand market needs and trends through mystery shopping and other research activities to keep abreast of competitor activities
  • Establish and promote customer satisfaction and loyalty programs.
  • Develop “Gift Card” project’s Marketing Plan and Marketing support in selected brands.
  • Improve customer relations including: Customer satisfaction surveys (Facebook) and special customer events (VIP events)
  • Develop and supervise the maintenance of an up-to-date customer database at all times across all brands ensuring proper data capturing of customers details.
  • Identify, evaluate, negotiate and execute cost-effective media through researches
  • Strategize/design and execute the communications/Media plan to maximise brand awareness and increased sales activities.
  • Develop and monitor advertisements in media and in malls
  • Increase PR activity aligned to brand awareness - both internally and externally for new and existing brands.
  • Maintain effective working relationships and communications with brand partners, key external parties and suppliers (local and overseas)
  • Perform any other duties as requested.

Requirements:

  • A Bachelor degree with major in marketing, business or communication

  • In-depth knowledge and understanding of marketing strategies online and offline

  • Experience in Marketing and Visual management

  • A proven record in developing and administering a marketing plan

  • Knowledge of English ( upper intermediate level)

Ключевые навыки

ATLМедиапланированиеМаркетинговые коммуникацииBTLПродвижение брендаМаркетинговые исследованияУправление проектамиОрганизация промо акцийПроизводство рекламных материаловSocial Media MarketingPRTrade MarketingB2C маркетингПланирование рекламных кампанийEvent ManagementB2B маркетингБюджетированиеМаркетинговый анализМаркетинговое планированиеВедение переговоровОрганизация мероприятий

Вакансия опубликована 8 августа 2019 в Алматы

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